Balch Sports attorneys Russ Campbell and Patrick Strong spoke with Sports Illustrated regarding an analytical tool they developed in conjunction with SportSource Analytics to assist in the coach hiring process. The tool offers historical hiring data and analytics to supplement abstract criteria typically considered during the interview process. The database was initially created to educate and inform Balch Sports clients. Mr. Campbell and Mr. Strong subsequently worked closely with SportSource to build a customized platform based on the original database developed by Balch Sports. In the article, Mr. Strong and Mr. Campbell discussed the uses of the data on behalf of their clients, including to respond to a school’s initial hiring criteria and to distinguish a final candidate at the end of a search.