On March 15, 2021, the California Attorney General (“AG”) approved additional CCPA regulations to enhance consumer protections for opting out of the sale of information. These regulations come after the third set of modifications was approved last October, and after the California Privacy Rights Act of 2020 (“CPRA” or “CCPA 2.0”) passed the state referendum, and will become effective in January 2023. Specifically, the AG’s office noted that the approved regulations ban “dark patterns” that delay or obscure the opt out process, and prohibit the burdening of consumers with confusing language or unnecessary steps, such as forcing them to click through multiple screens, or presenting reasons why they should not opt out.
To view the press release click here.
To view the updated version of the affected regulations, click here.