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Jesse S. Unkenholz, associate in the firm’s Birmingham, Ala., office, spoke at the Southeastern Electric Exchange (SEE) Section on Integrated Resource Planning (IRP) conference in New Orleans on September 18, 2014 on the topic of renewable energy claims. The presentation focused on the unique challenges electric utilities face when making public statements regarding renewable energy they buy and sell and the thin line these companies must tread to comply with their regulatory requirements and marketing needs while not running afoul of Federal Trade Commission deceptive marketing practices prohibitions.