Bruce Barze Headshot
  • The University of Alabama School of Law
    J.D., 1992, summa cum laude; Alabama Law Review; Order of the Coif; M. Leigh Harrison Scholar; Hugo Black Scholar
  • Vanderbilt University
    B.A., 1987
Bar Admissions
  • Alabama, 1992
About Bruce
'Bruce is very good at determining the proper course of action to reach final disposition quickly and expeditiously either through litigation or settlement. His activities tend to be very cost effective. I would recommend Bruce to other insurers for complex cases.' – The Best Lawyers in America client feedback
  • What type of matters do you work on most often?

    When I started practicing law in the early 1990s, Alabama had a reputation as a "tort hell." As a consequence, I quickly gained significant experience defending high-exposure cases in difficult venues. I continue to do this today in various jurisdictions around the country. My trial experience includes insurance and commercial disputes, fraud cases, environmental claims, and wrongful death and personal injury cases. I was privileged to serve as national coordinating counsel for a pharmaceutical company in the Fen-Phen litigation and currently act as national litigation counsel for a European company specializing in the sourcing of natural ingredients. I serve as state or regional trial counsel for a number of companies, including product manufacturers who make trucks, agricultural and construction equipment, and electrical and automation equipment. Several clients also regularly call on me for insurance coverage advice and litigation.

  • What type of clients do you represent?

    When I was young, I read books explaining how things work. I am still learning, and the best part of my job is working on fascinating matters for some of the world's most innovative and well-known companies. For example, I represent a global leader in power and automation technologies, one of the country's largest investor-owned electric utilities, syndicates and insurers in the London insurance market, an international group specializing in the sourcing of natural ingredients, and market leaders that design, produce, and sell agricultural and construction equipment, trucks, commercial vehicles, buses, and specialty vehicles.

  • What do you see on the horizon for your area of practice?
  • How are you involved in your community?
  • Product liability: Served as lead counsel for a global electrical automation company in a New Jersey state court personal injury case alleging negligence. The plaintiff was a crane mechanic who was injured by the sudden movement of a power cable reel on a massive ship-to-shore gantry container crane. The crane had been serviced by our client one month prior to his accident, and the plaintiff claimed our client left the crane in an unsafe condition, proximately causing millions of dollars of injuries. After a jury trial lasting 10 days over three weeks with 13 witnesses, the plaintiff opted to settle the case for a confidential sum satisfactory to our client immediately prior to closing arguments. (2016)
  • Commercial litigation: Obtained a $2.09 million jury verdict for a corporate client in a commercial dispute tried to a jury in federal court in Tennessee. Following an appeal to the U.S. Court of Appeals for the Sixth Circuit, we tried the case a second time and obtained a $4.711 million jury verdict for our client. (2010, 2014)
  • Product liability: Obtained a defense verdict for a well-known manufacturer of agricultural and construction equipment in a case filed by an Alabama farmer claiming breach of various warranties relating to his farm tractor. The jury deliberated for a little over an hour. (2014)
  • Environmental litigation: Obtained a multi-million dollar settlement for our client, a commercial nursery, in a Clean Water Act (CWA) lawsuit filed against a neighboring business. Our client’s nursery crops and business were damaged as a result of the defendant’s contamination of our client’s irrigation pond with agricultural pesticides and other chemicals. (2008)
  • Insurance litigation: Served as coverage counsel for an insurer, helping it settle a dangerous wrongful death case and seeking reimbursement of the settlement amount from a company that agreed to indemnify our client’s insured and that company’s insurer. Following aggressive discovery and briefing, and argument of several dispositive motions, we settled the case and recovered nearly $1.6 million for our client.(2004)
  • Product liability: Obtained dismissal of a leading global provider in the field of mechanical and system engineering following a successful personal jurisdiction challenge in a serious personal injury case. Ex parte Güdel AG, 2015 Ala. LEXIS 66. (2015)
  • Insurance: Representation of European insurance carrier in analysis, evaluation, and settlement of hundreds of high-exposure medical device product liability claims pending around the United States.
  • Product liability: Defense of a major German supplier of mining and tunneling equipment and safety systems in a class action (Alabama) and a mass action (West Virginia) purportedly involving more than 30,000 plaintiffs alleging exposure to polymeric diphenyl methane diisocyanate.
  • Commercial litigation: Obtained six-figure settlement in a trademark infringement/deceptive trade practices lawsuit in Ohio on behalf of one of the world's largest electrical engineering companies.
        • The University of Alabama School of Law, J.D., 1992, summa cum laude; Alabama Law Review; Order of the Coif; M. Leigh Harrison Scholar; Hugo Black Scholar
        • Vanderbilt University, B.A., 1987
        • Supreme Court of Alabama, 1992
        • U.S. District Court, Northern District of Alabama, 1992
        • U.S. District Court, Southern District of Alabama, 1993
        • U.S. Court of Appeals, Eleventh Circuit, 1994
        • U.S. District Court, Middle District of Alabama, 1994
        • U.S. Supreme Court, 1998
        • U.S. District Court, Eastern District of Wisconsin, 2002
        • U.S. Tax Court, 2006
        • U.S. District Court, Colorado, 2008
        • U.S. Court of Appeals, Sixth Circuit, 2011
        • U.S. Court of Appeals, Fifth Circuit, 2012
        • U.S. Court of Appeals, First Circuit, 2016
        Bar Admissions
        • Alabama, 1992
        Professional Affiliations
        • International Association of Defense Counsel
        • Alabama Defense Lawyers Association; Past President, 2007 - 2008
        • DRI, Board of Directors, 2011 - 2014
        • Association of Defense Trial Attorneys
        • British Insurance Law Association
        • Appointed by Supreme Court to Advisory Committee on the Alabama Rules of Evidence, 2009 - present 
        Awards & Accolades
        • Chambers USA, Commercial Litigation 
        • The Best Lawyers in America, Bet-the-Company Litigation, Commercial Litigation, Insurance Law, Environmental Litigation, Product Liability Litigation-Defendants, 2010 - present
        • Mid- South Super Lawyers, 2008 - present
        • Benchmark Litigation, Local Litigation Star
        • International Who's Who of Product Liability Defense Lawyers, 2011 - present
        • American Bar Foundation, Fellow
        • Litigation Counsel of America, Fellow
        Community Involvement
        • Boy Scout Troop 28, Assistant Scoutmaster
        • The Bell Center, Board of Directors, 2007 - 2013
        • Mountain Brook School System, Early Warning Panel 
        • All In Mountain Brook, Board of Directors