Balch & Bingham LLP is pleased to announce that BTI Consulting Group has recognized the firm as a leader in best brand standing in its 2019 BTI Brand Elite Report: Client Perceptions of the Best-Branded Law Firms. The rankings are determined by independent interviews with more than 694 corporate counsel and top legal decision makers at the world’s largest and most influential companies. During the course of one-on-one in-depth interviews conducted between March 2017 and April 2019, BTI asked clients to name law firms they associate with characteristics driving the selection, consideration and hiring of new law firms, including the role of brand in hiring decisions, client awareness and loyalty and competitiveness.
In 2008, BTI launched the first, large-scale brand valuation study of law firms to demonstrate the significant link between a law firm’s brand and business results. BTI Consulting is a provider of strategic market research to law firms and professional services organizations and conducts the only continuous benchmarking market study in the legal services industry.