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Marcus Chatterton, partner in the firm’s Birmingham office and member of the Litigation Practice, was recently featured on the American Bar Association’s Litigation Radio podcast in an episode titled “Leveraging Tech to Level the Playing Field in ‘David v. Goliath.’”
Released April 29, 2025, the episode explores how technology is reshaping litigation—particularly in cases where one side enters the courtroom with significantly more resources than the other. Marcus offered a seasoned perspective on how tools like artificial intelligence and technology-assisted review are not only helping his clients manage the growing complexity of discovery but also driving smarter, more cost-effective outcomes.
“When I’m on the big side of the imbalance of power here,” Marcus noted, “one thing I’ve realized after a while is even though the big side might have more resources, they also have a much heavier discovery burden... so that’s where some of these advances, technology assisted review or straight up generative AI are starting to make a difference and bring that balance.”
The discussion covered the practical uses of keyword search, technology-assisted review, and generative AI in discovery—tools that Marcus says are still evolving but offer enormous potential.
“AI in the discovery space is still a shiny and new toy that those of us in the discovery space are still dialing in the best use,” he said.
Marcus emphasized that adopting these technologies is not about cutting corners but about improving precision, efficiency, and strategy—values that benefit clients and the courts alike. He discussed differences between technology assisted review and generative AI.
“Either of those systems… the goal is to cut out the fluff, cut out all of the irrelevant nonresponsive documents, where you never even have to have a lawyer at an hourly rate, spending their time coding that document,” Marcus noted.
Marcus is a tech-minded litigator experienced in intellectual property, social media, smart grid, electronic data, and general technology issues. Marcus represents large and small businesses, inventors, and creative clients in patent, trademark, copyright, and trade secret disputes. Working hard to keep his clients out of court, Marcus often advises on strategies to protect intellectual property, handle large volumes of data from systems like the “smart grid” or automated metering technologies, or to navigate Internet commerce issues and information governance. In court, Marcus is experienced as lead counsel for patent, trademark, and copyright infringement actions in federal court, administrative trials before the Patent Trial and Appeal Board and Trademark Trial and Appeal Board, and in state courts involving unfair competition, trade secrets, state trademark laws, and internet-based torts.
You can listen and subscribe to the podcast via Apple Podcasts or Spotify.